Multiple major corporations have included jokes relating to a/n/a/l s/e/x in "pride" ads:
https://www.nbcnews.com/nbc-out/out-life-and-style/sexualized-pride-ads-stir-debate-problematic-undertones-lgbtq-marketin-rcna33950
Remember the scene in Idiocracy in which Fudruckers changes its name to Buttf*(kers, and the main character is shocked to see children in the establishment? That's exactly where things are now.
It's just weird because shouldn't everyone already understand what the rainbow flag stands for as a symbol? and why would people consider it to be appropriate as a symbol around children?