how much publicity work should book authors do?
Hi orgheads, A colleague emailed me to ask whether I thought hiring a PR specialist would be helpful for getting the word out about a forthcoming university press book. While a university press will send books to venues at the author’s request and place ads in academic venues like the Chronicle of Higher Ed, the […]
https://orgtheory.wordpress.com/2015/03/17/how-much-publicity-work-should-book-authors-do/
how much publicity work should book authors do? | Org Theory
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I once published something with a pretty famous person. Once it was accepted, I moved on to my next project but he basically went on a press tour. He submitted the paper to conferences, wrote op-eds and sent them to newspapers, and send a copy to everyone he had ever met basically. I couldn't believe it, but I guess that's how Superstars get noticed
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See the ASA website on the social media toolkit for advice on Promoting Sociological Research.
https://www.asanet.org/sites/default/files/promoting_sociological_research_toolkit_2016.pdfSince a great deal of work goes into writing books and articles, it is nice if others know about the sociological research.